How To Get Targeted Followers on Instagram

Instagram has in recent years emerged as the most successful platform for sharing photos and videos reels. What initially began as a small platform for a few thousand people who shared interesting content about their lives, evolved over time into a platform with more than 1.2 billion active users. (April 2023)

Especially due to Facebook’s acquisition of Instagram, more and more celebrities, bloggers, coaches and companies have become aware of the platform. Instagram offers new opportunities for marketing. The viral platform is perfect for increasing ones presence on the World Wide Web, increasing reach and brand name awareness. Meanwhile, an Instagram account belongs to any good online marketing strategy.

Instagram is a great way for people to connect with their community, whether they are fashion bloggers, family businesses, YouTubers, local shops, or websites. There are many ways to use Instagram and win them over.

Especially areas such as nutrition, health, and fashion are popular on the platform, but any company can gain more coverage regardless of the field of activity. Instagram is fundamentally different from social networks like Facebook and Twitter.

The app is primarily used to connect with users, which makes it much more private than other social media channels. This is also reflected in the interactions. A recently published study shows that one can achieve over 50 times more interaction with followers on Instagram than on Facebook.

Gradually, one builds his own loyal community. The popularity of Instagram continues to grow, so you should take advantage of the platform itself. In this post, you’ve seen how great Instagram can be and now want to use it to get new customers, improve your brand’s image, or build your community and expand.

To succeed on Instagram, it’s simply not enough to just post images sporadically and to “somehow” bring users to follow your Instagram page. Instead, a clever and thoughtful
strategy should stand behind the marketing in order to achieve the desired results. The aim is to share high-quality content with long-term value and to communicate in the right way with the users.

It will give you the knowledge needed to be successful on Instagram. In the following pages I’ll give you, in a compressed form, the knowledge to ensure that you have success on Instagram. The goal is clear: more followers, more coverage, more awareness. Whether you are working for a company, are blogging or want to build a viral fan page.

Differences to other social media platforms

Instagram is based on visual content. You can only post pictures and videos, search for them, and interact with other users by liking, commenting, and sharing links. There is no Facebook “Share” function. Instead, in an interesting post, other accounts are linked with an “@”.

Then the linked user goes to the corresponding content. At first, this form of sharing doesn’t seem effective. However, it can turned out to be a more promising strategy than the Facebook Share-function because there is a direct connection between the users, which means that the recommendations are worth more. Instagram also differs from other platforms because the profile of the account hardly offers settings.

It is permissible to provide a brief description of the profile along with a single hyperlink. For this reason, you should not regard Instagram as a hard – selling platform. The aim is to strengthen your presence and to establish personal relationships with your fans and followers. Hence, there is rarely direct sales via Instagram, but relationships with potential clients can over time lead to results such as the building a newsletter list or the attracting of customers.

Have a strategy

Before we begin to start up at Instagram, it is important to think about the goal we are pursuing with our Instagram account. Are you after reach and awareness or about strengthening your presence? You can only post appropriate content when you know what you exactly want. What image do you want to present about your company or about yourself? What is your philosophy?
The best way to use Instagram marketing is to follow these three steps:

1. Orientation: What kind of posts are you thinking about? What impression should your account give to the users? Should the posts motivate, give a positive impression, tell a story? Become sure about your orientation. And in advance: No matter what direction you are choosing, make sure your content does one thing: Entertain!
2. Regularity: Only those who are constantly present, can leave a lasting impression in the minds of their followers. It does not help to come online once a month and upload 10 images consecutively. Many accounts fall by the wayside because they do not pursue a long-term strategy.
3. Interaction: To build your own Instagram community, the focus should be on interaction with the followers. Here it is not just about responding to their comments, but to involving them directly in the content. How you perform these interactions, you will learn later in the book.

Marketing to get more targeted users

There are several ways to draw the attention of users to yourself. Again, you should first focus on your target audience and think about what characterizes them. Only then will you be able to act specifically to corresponding users.

Preliminary said: You should not think to buy or invest in likes or Instagram bots. Purchased likes are worthless likes and only something for the eye. The users who will follow you are usually fake profiles or not related to your topic. They like and don’t comment. Instagram’s bots take care of the activities of liking, following of and commenting.

However, we advise you not to take this option into consideration. Instagram does not like it when forced likes are generated and recognizes corresponding activity. In addition only authenticity can make the right users to followers on Instagram.

Your Instagram profile

When it comes to your Instagram page, you can adjust little compared to your Facebook page. It is nevertheless important to have a profile that makes a good first impression and conveys your message clearly at first glance. Once a person clicks on your profile, they decide on the basis of the description and posts whether the content is relevant to them and whether they will follow you or not.

The Name – At best, use your name or the name of your company, if it is available. If this is occupied, you can easily change the name so that it is still brought in connection with your business.

The Profile Picture – Profile pictures are displayed as a circle at Instagram. Make sure that in spite of the circle everything necessary is recognizable. Use your logo or an image of your face, which is clearly visible. Look directly into the camera. Take a 150×150 pixel image.

At best, the profile picture arouses curiosity as in the profile picture of Tai Lopez (@ tailopez1) who has a sports car in the background of his profile picture. If you manage to arouse curiosity with your profile picture, then people who only see your profile icon will click on your channel to make it easier to see. They see your content and might follow you.

The Description – Briefly describe your business. Point out the added value for the visitor. Your message must be recognizable, so that visitors will have an incentive to follow you. In this section of your profile you can and should incorporate a link to your website.

Alternatively, you can also refer to a free course that you offer to anyone who enters to the newsletter or inform the visitor about a current special offer. There should be a reward for clicking on the link. If necessary, use a link shortening service like bitly. Maintain a pleasing composition of the description. Use the different lines of the biography to make your message clear. Depending on the image you want to communicate, you can also use appropriate Emojis (smileys).

Hashtags For More Reach To Users

Hashtags probably have an even more important meaning on Instagram than on Twitter. They are used to finding relevant content and being found with one’s posts. If you don’t use them or use the wrong hashtags, you won’t be found. So when you write posts, pay attention to the choice of your hashtags.

Take topics relevant keywords that have to do with your business. To find a hashtag, you need to search for the right words and count how many times it has been used. Do not use hashtags that have nothing to do with the post or your profile. Don’t be afraid to use general hashtags. If you have an online store for shoes, tag your posts by default with #shoes, #fashion, #sneaker (when appropriate).

People who are looking for this hashtag, then come across your image. The competition is greater for you, but your image has a good chance to gain awareness. It must visually stand
out of course. To find popular and promising hashtags, use website tools like Inflact or Keywordtools.io , These websites will indicate relevant keywords for your posts or your search.

Be concerned about the choice of your hashtags. Use at least 5 hashtags per picture or video. If you use hashtags with right keyword, the more users can find your profile easily. Don’t make the text too long, so the viewer won’t be able to read it. Mix the keywords with your text. At the end of your post, use the hashtags that help people find your content and keep looking for things that are important.

Use popular hashtags like #picoftheday when your post allows it. Such keywords are often searched for. Create relevant content when a novel hashtag arises. Who does not remember the #icebucketchallenge? Take advantage of the entertainment factor to increase your awareness. Also contemplate using specific hashtags for your brand. This makes an analysis of your fame easier and also helps to interact with your community.

Collaboration with other profiles

This method is often overlooked, networking can be extremely useful. In addition to the interaction with other followers and potential followers, you should also get in touch with profiles that are similarly oriented as you. The mutual sharing of the fan base should not trigger envy for you.

Suppose you own a Instagram page which creates motivational quotes and has a few thousand followers. Contact a similar page with a similar follower count and propose a mutual shoutout. This proposal says nothing more than “I have a group of people who are interested in your site and you have a group of people, who are interested in my site.

Why don’t we just let them know about it and let our follower base grow significantly?”. You can also refer to a recent and exclusive offer of a different profile that can be helpful for your followers. In return, the owner of the other side does the same for you. Never impose content onto your followers.

Ask yourself who deals with your topic. Consider a collaboration with other profiles, even if they have fewer followers than you do. First look at relevance for the subject and only then look at the number of followers on instagram. Make sure you get mentions and shootouts. To obtain the corresponding actions by larger channels, is more difficult, but not impossible.

Moreover, there can be a rapid increase in your follower count when a large site advertises your profile. Therefore, consider how to present your topics to larger channels. In general: Give before taking. Before you come into contact with a site, you promote them. Create a post and link to them. This will not go unnoticed. After some time contact the owner of the larger profile.

What do you have that you could give the respective operator of the site? If you, for example, manufacture fashionable pants, consider sending them to some of the most famous fashion bloggers on Instagram. Such guerrilla marketing is perfect for your presence, since the corresponding posts in this case are directly related to your product. There are also certain channels who offer paid shutouts and this is your personal choice and depends on your budget.

Cross-promotion

Instagram marketing should be one element of a good online marketing strategy. At best, you are present on Facebook and Twitter and use Instagram as a supplement. It offers itself generally to connect the Instagram account with the Facebook page. Your Instagram account gets additionally traffic from the other channels and from your website.

Make sure that you publish exclusive content on Instagram that differ from the content on the other social media channels. Definitely avoid identical content. If you are for example a blogger, then you can inform your Facebook fans and your Twitter followers that a new product is available.

But such posts have no place on Instagram. Here you have the chance to appear much more personal. Instagram posts are snapshots in most cases. If you are a business, then show your employees at work, funny snapshots and present your product as it is used in everyday life.

Instagram is about a tangible connection to the brand, the company, or the person behind the profile. Shots from the private lives are therefore useful if you are, for example, a coach. People do not like to buy from cold faceless brands, but from other people. Promote your
Instagram posts on Facebook and Twitter and embed it into your web page if possible.

Creating Content – The Perfect Post

Instagram is all about “Visual Storytelling” and “Branded Storytelling”. As you may know, the bestsellers tell stories about the product instead of conveying facts. They use emotional factors to attract customers.

With Instagram you can tell a story about your company and stay in the minds of people in a creative way. Your focus is on the followers. You must ensure that you create content that
will appeal especially to your followers and is tailored to them. Be careful to post relevant, entertaining and authentic content. Convey a unique perspective on the world that appeals to your followers.

Show who you are, what kind of people are behind the company, with what creative ideas you can entertain. Ensure small, everyday news which one only learns on Instagram. Post
different kinds of content. Pay attention to current trends like a new and popular hashtag and write a post about it. Pay attention to the image that you want to communicate and only post if there really is something to post.

No matter what kind of post you make, it should be entertaining and above all be designed so interesting that the user gets stuck on your content when scrolling through their newsfeed. Connect good content with good image and good text. generally aim to have an interaction with users.

Post On Right Time

Look for the right timing for the publication of content. Instagram is always up to date. The most recent posts appear at the top in the newsfeed and get the most attention. Know your target audience and think about when you can achieve this. So when is your audience looking at Instagram? If your viral page is aimed at students who are online in the morning, then you should post in this period.

However, if you have 9-to-5-jobbers as a target group, then you should write more posts after work. The typical recommended times are mostly 7-9 clock (breakfast time), 11
to 14 clock (lunch) and 17 to 20 clock (after work). The best interaction rate with Instagram is 17-18 clock. But it has to be said that there is no general rule here, so it’s convenient to try different times.

Interaction With Followers on Instagram

There are various ways to communicate with users. Again and again, smart profile operators come up with new ideas to inspire the Instagram community. In general, interaction with followers on Instagram is important because it builds a strong personal connection. It is necessary to aim at interaction with the users. Each post is a chance for interaction.

Here are some examples:

Create a Contest – The price should be well worth the participation. Provide an incentive. For example, give away a new smartphone. To win it, those interested must like the picture, mention 3 other people in the comments and follow your channel. This kind of competition can bring you numerous followers on Instagram.

Start Competitions – Inspire your followers on Instagram to be creative and set a task. Your users should address a particular topic in an image and then mention @yourinstagram or use certain hashtags. Such competitions can spread like a leaf fire, since the posts of your
followers are perceived by their immediate circle of acquaintances. You can connect such a competition with a voting and let the community determine the winner. User-Generated Content is one of the best means to gain awareness and to strengthen your presence.

Make Your Followers on Instagram Famous – by posting their pictures on your site when the corresponding post has something to do with your product or service. Make sure to be mentally close to the customer.

Mention Your Followers in Posts – Ask your followers on Instagram for their opinion about a product. Even better: Let your followers share something about themselves. If you sell ice cream, then you ask what kind of ice cream your audience likes best. Answer as many comments as possible and as quickly as possible. Have a real conversation with your target audience and promote mutual communication.

Use posts that are aimed at getting a like.
Example: „Like, if you love green smoothies, use post aimed to obtain comments. These types of posts ensure high interaction among themselves. Use “Caption This” -Posts (“find a heading”) or leave sentences to be completed by comments. There is a chance that additional linking follows. Create posts that aim to ensure that users link one or more users.
Example: “Tag a friend who will be successful.”

That was all the necessary information that is needed to build a strong Instagram profile over time. Now it’s your turn. The advice that you have read here will do you no good if you do not apply it. Therefore, invest your time in the appropriate marketing strategies and recruit active users.

Finally, it should be mentioned that a thriving Instagram profile with thousands of followers does not come overnight. It takes time to build your “Unioun”. The key to success lies in regularity and in the motivation to create interesting content and to inspire with new content again and again. This is the only way to build a successful Instagram account and to keep it alive.

Over time, as you make progress, an account will start to develop, drawing in an increasing number of users who are captivated by your content and products. It is essential to have a well-designed marketing strategy and to carefully contemplate the content that accompanies your posts. Do not post things that you randomly think of, but things that reflect your projects. Think about making your content better over time and get ideas from other places. Every day, new ideas for posts come up, and you can use them.