Looking for tips on how to grow or increase your blog traffic and compete with your niche’s big-name bloggers? You’re in the right place. This is the cheat sheet of 20 strategies that will help you increase your blog traffic, content, and authority. Let’s start with the things you can do today.
Content Strategies to Increase Your Blog Traffic
When it comes to blog growth, it all begins with a brilliant content strategy. Here are the things you can try right now:
1. Start publishing longer posts
Longer posts are associated with higher search engine rankings, more social shares, and better user engagement. According to a study by BuzzSumo, a word count of 1,000-2,000 is the sweet spot if you want maximum shareability.
Another study from Ahrefs, which involved data from 2 million keywords, revealed that word count definitely affects search engine rankings. What do they tell us?
Simple: write longer articles. Just be sure to check your top competitors’ content to calculate the perfect word count range for your blog.
Tips for writing longer articles
Writing longer articles isn’t always easy. There are times when you’re in the zone and effortlessly jot down a thousand words in an hour. Other times, it feels like your creativity tank is running low. Below are some things you can try to keep those words coming:
Fill content gaps — Content gaps are subtopics that your top competitors don’t cover in their posts. If available, read the comments on your competitor’s article and look for questions you can answer in your blog.
Cover more keywords — In addition to filling content gaps, looking for LSI keywords will also help you unravel more subtopics. Optimizing for LSI or “Latent Semantic Indexing” keywords will help improve reader engagement, dwell time, content relevant, and rankings.
Add a FAQ section — Writing a “Frequently Asked Questions” section is a great way to help readers who need information fast. FAQ rich snippets will also help you capture attention on search engine results pages or SERPs.
Share a relevant story or personal experience — Sharing a story, preferably related to the topic, will help you build rapport and win the trust of your audience. As a result, it’ll be easier for you to build buyer confidence and generate more conversions.
2. Share memes on social media
Like them or hate them, memes perform exceedingly well on social media. Before you share memes, be sure to build your official blog channels on social media networks like Facebook. That’s what you’ll use to share spicy memes that can get your social media engagement going.
The tricky part of utilizing memes for social engagement purposes is finding actually shareable ones. They’re extremely hard to find on social media websites themselves. Suggestion is to look at other sites like Reddit to find memes that your community will enjoy. You can also follow other accounts that often post memes you can share. Alternatively, you can use a free tool like Meme Generator by Imgflip to create your own memes.
3. Use animated GIFs to improve time on page
Let’s get one thing straight. The longer readers stay on your page, the better. A long session duration is a strong indication that your audience is deeply engaged in your content. It also sends a signal to search engines that you’re publishing quality content that helps readers solve their problems. One way to improve your audience’s time on the page is to use animated GIFs. You can use a screen capture tool called Snag it to create short videos of what’s on my screen.
4. Translate data into eye-catching visuals
Now that we’re on the topic of visual content, here’s another strategy that can Increase Traffic on Blog and online presence. Brian Dean, Neil Patel, Moz — these niche giants have one thing in common: They create custom graphics that will be shared all over the web. The ones that are shared the most are data visualizations that present data in a more digestible and shareable form.
Talking about pie charts, timelines, graphs, and the likes. If you ask us, that’s a lot easier on the eyes than a list or table filled with numbers. The good news is, you don’t need a professional graphic designer to create simple charts like that. With Visme, you can use pre-designed templates that are tailored for specific types of data.
You can then use Visme’s drag-and-drop editor to customize how your graphic looks and what it says. A surefire way to use data visualizations is to incorporate them into a full-length blog post. Once the post is live, share the graphic on social media to get the ball rolling. You can also use a tool like Social Snap to place “on media” share buttons to encourage more shares.
5. Build Content Hubs
Want to help readers discover more of your content? You should learn how to write content hubs. In simple terms, it’s a custom page that contains links to useful content and other resources on your website. Ideally, your content hub should be a collection of links that relate to a specific topic. For a smoother experience, group links according to categorize or subtopics.
6. Enable comments on your blog
It’s perfectly understandable why some bloggers choose to disable comments on their posts. For the most part, they are concerned with all the spam and negative comments they can potentially get. However, the advantages of enabling comments far outweigh the disadvantages.
Improve dwell time — Enabling comments will give your audience more reasons to stick around. They can ask questions, share ideas, and connect with like-minded individuals.
More content for crawlers to index — Reader comments are actually extra content that search engine crawlers can index. As a result, plenty of keyword-rich comments should have a positive effect on your website’s SEO.
Grow your blog audience community — Focusing on the community aspect of blogging is your ticket to establishing a recognizable and trustworthy brand. Enabling comments and asking your readers to chip in their thoughts will be your first step.
7. Build a community-driven Facebook group
Building a community-driven Facebook group can be a powerful strategy to increase blog traffic and engage with your audience on a deeper level. Start by defining the purpose and niche of your group, ensuring it aligns with your blog’s content and target audience.
Create an enticing and descriptive group name, along with a compelling cover photo, to attract potential members. Once your group is set up, focus on fostering a sense of community by regularly posting valuable content, such as blog articles, informative videos, or engaging discussions.
Encourage members to actively participate by asking questions, seeking their opinions, and addressing their concerns. Actively moderate the group to ensure the discussions are respectful and on-topic. Additionally, leverage the power of engagement by organizing contests, challenges, or exclusive giveaways for group members, providing incentives for them to visit your blog.
Collaborate with other bloggers or industry experts to host live Q&A sessions or guest posts, which can further Increase Traffic on blog. Help your audience accomplish their goals. Most importantly, a social media group allows you to leverage word of mouth to promote your blog.
8. Run a personalized email marketing campaign
In the age of content pollution, you need to use everything you can to cut through the noise. An email list is one of the first things you should try. Yes — email marketing isn’t dead. And, yes — it’s still a viable way to Increase Traffic on Blog and sales. We recommend to revamped email marketing strategy to be more personal and audience-focused. There are no flashy visuals or misleading subject lines. There’s only short and to-the-point content that is often story-driven with some takeaways at the end.
Whatever it is you right, be sure to focus on your audience’s needs. By that, your emails should focus on providing value through information that will help them accomplish their goals. Never send them a promotional email unless they already clicked to your product pages at least three times.
9. Reach your audience through push notifications
Another way to reach your audience amidst the content noise is through push notifications. These are tiny notification windows that appear on desktops and mobile devices, usually with web browsers open. Fortunately, you don’t have to create these push notifications from scratch. With a tool like Subscribers, you can easily create your own push notifications — no coding experience required.
You can use push notifications to send a message to your audience no matter where they’re looking at. We recommend using them to promote your latest blog posts, product announcements, and special offers. Just try using them sparingly to avoid giving your audience the “spammy” vibes.
10. Start sharing stories
The more you connect with your audience on a personal level, the more they’ll trust you. That, in turn, leads to higher content consumption and better chances of converting. One way to forge more personal connections is to share the human side of your blog.
Sharing Instagram stories or “My Day” posts on Facebook, for example, lets your audience see who you really are. Remember, most people aren’t interested in connecting with brands anymore on social media. What they want is to connect with humans sharing this ride called “life” with them.
11. Present an opt-in offer
Looking at the screenshot above, there’s something you absolutely have to do if you want to build an audience. If you’ve been to our site recently, you should already have an idea of what we’re referring to. You see, people find it harder to resist short-term rewards than long-term benefits.
Telling them that you’ll send valuable tips and updates over time isn’t always enough. If you want more visitors to subscribe, you sometimes need to offer something they’ll get immediately. Here are some ideas for your first or next opt-in offer:
- Free eBook
- Free templates (A reusable document for specific purposes)
- Limited time trial period
- Free merchandise
- Discount coupon
- Free consultation
12. Start engaging other bloggers
Why rely on your own online presence, when you can leverage the reach of other bloggers? You can do this by developing a daily blogger networking workflow. All you need to do is incorporate a few steps into your daily routine to Increase Traffic on Blog, such as:
Engage the social media posts of other bloggers — Liking, sharing, and commenting on another blogger’s posts will make your brand instantly visible to their followers. Moreover, you can get the attention of potential influencers who can help spread the word on your blog.
Widen your network — Following other social media accounts often encourages them to follow you back, especially if you’re following actual users. Just try to do this naturally by engaging your prospect first before hitting the follow or “add friend” button.
Join social media groups — You can also join relevant social media groups to significantly boost your online presence. Consider spending 10-30 minutes each day browsing your groups and providing value by answering questions and sharing useful content.
Answer questions on Quora — Quora marketing lets you leverage people’s need for answers to draw some attention to your blog. You can to learn how to execute a Quora marketing campaign like a pro.
13. Submit content to other blogs
Do you have extra time on your hands? It only takes three to five hours to finish a 1,500-word guest post to an authoritative blog. In doing so, you can take advantage of that blog’s audience base to get some quality traffic. That’s the basic idea behind guest blogging. Apart from that, guest blogging is also a great opportunity to build backlinks that can uplift your rankings. Successful bloggers like Raelyn Tan use guest posts to get their word out to a wider online audience.
14. Use a social media listening tool
Social media listening is the practice of monitoring for mentions of your brand using a streamlined tool like Sprout Social. This is an all-in-one platform that has everything you need to manage your social media presence. It can help you track your social media analytics, plan posts, and engage your community through a unified inbox.
Most importantly, it can help you discover mentions of your brand across social media networks like Facebook, Twitter, and Instagram. Here are a few tips to get you started:
Questions — A social media listening tool will alert you whenever someone asks a question involving you on social networks. This will give you endless opportunities to position yourself as a trustworthy blogger who has all the answers.
Positive comments — Positive comments and reviews shared on social media make great social proof. You can embed them in your sales, landing, and product pages to convince more visitors to convert.
Negative comments — Monitoring for negative mentions is a great way to clarify misinformation and address objections. Take note that there are also competitors who could be spreading false information about your brand on purpose.
Mentions by influencers — If an influencer mentions your brand on social media, it’s in your best interest to act fast. Mentioning you is a good indication that an influencer is willing to work with you.
Keywords — You can also use social media listening tools to understand how your audience thinks about certain topics. This can help fine-tune your content strategy and sales funnel.
15. Run social media contests
Running social media contests is a proven way to get social media users talking about you. You don’t need to use a specialized tool to run contests your audience will appreciate. For example, an Instagram contest only requires a simple mechanic and a reasonable potential reward. You can also get creative by adding extra requirements like following a page, sharing the post, and using a branded hashtag.
16. Retweet old content
Not all blog posts cover evergreen topics, and they don’t have to. You can, however, get evergreen value from your content by sharing them even weeks or months after publishing them. For this, our suggestion would be Twitter. After all, people don’t go and read your tweets at the same time. The only thing you should consider is whether the post is still relevant. If it isn’t, see if you can add quick updates to the post and retweet it. You can do this several times on the same piece of content.
17. Ask questions on Twitter
Don’t get it in the wrong way, you can always ask your questions on Facebook, LinkedIn, and other social platforms. But since Twitter is designed for short, bite-sized text posts, it’s the perfect website to ask your followers important questions. You can usually utilize the responses to create post topics that your audience wants to read. But that doesn’t mean you shouldn’t ask questions just for fun.
18. Add branding to infographics
Infographics are probably the best way to present data-driven information. Infographics can take on many forms, from simple lists to complex, data-rich timelines. In fact, even free graphic design tools like Canva have plenty of free templates for you to choose from.
There’s just one thing you need to remember when creating infographics, or any visual content for that matter. Whatever you do, don’t forget to insert your logo and some information about your brand. Doing this to every custom graphic you create is important because:
- It will make your blog more recognizable.
- Acts as a “watermark” that will discourage content theft.
- Point other viewers to your website, even without a backlink.
19. Team up with another brand
Partnering with another blog, business, or website on a single piece of content has many benefits. For one, it allows you to build high-quality backlinks, especially if you work with an authoritative brand. Content partnerships will also help you rake in a good amount of traffic. In short, it just about does what a guest post does.
A key difference is, there’s well-defined intent behind all parties to create the content. Interview posts, for example, are something I have personal experience with.
20. Create a unique framework
A unique framework is something you can offer your audience in exchange for their attention. No — it’s not meant to be a product or service. Rather, it should be a step-by-step action plan that will get your readers to their goals. Emphasizing your unique framework is your ticket to putting your blog on the map.
The best part is how easy it is to build your framework:
- Figure out your audience’s end goal.
- Identify and describe the steps needed to get there — be as detailed as possible.
- Give your framework a name.
You’re done. Brian Dean’s Skyscraper Technique is a great example of a unique framework that skyrocketed the popularity of his already-popular brand. If you think about it, the Skyscraper Technique merely incorporates strategies that are already proven to work.
It mostly involves competitor research and a more refined email outreach strategy. And when used together, these two components become a powerful link building technique. What makes the Skyscraper Technique a “unique framework” are the following:
- Identifies the intended audience’s end goal.
- It thoroughly discusses every step needed to accomplish that goal.
- Has a catchy name
Understanding the success of the Skyscraper Technique makes it substantially easier to come up with your own unique framework.
Sure, executing all the strategies above will probably take more than one weekend. We suggest taking it easy and implementing one strategy at a time. Make sure you do everything as best as you can before you do on to the next.
We hope you found our blog post on boosting your blog helpful and informative. As a blogger, it’s important to constantly find ways to increase traffic on blog and reach a wider audience. By implementing the 20 tips we’ve provided, you can take your blog to the next level and attract more readers.
Building a successful blog takes time and effort, but with the right strategies, you can see significant growth in your traffic and engagement. If you have any questions or additional tips you’d like to share, please feel free to reach out to us at. Happy blogging!
